This report considers new ways teachers are accessing education news, what media are they consuming and how often are they consuming it. It looks at the most popular times of day teachers consume media and breaks the data down by seniority. It identifies the newspapers teachers are reading and the broadcast channels they watch and listen to for news updates. It also touches on what media sources teachers trust most.
The use of social media is studied, including the platforms teachers use regularly for work activities and what they use in their own time. Data is broken down by seniority, gender and region. The report ends by investigating the popularity of podcasts. It looks at the types of podcasts teachers are listening to and digs deeper in to the habits of teachers by age, gender and subject. Each theme that is covered includes a summary of what the information means for communications professionals to help pull out the most important information.
We are delighted to showcase case studies from marketing and communications teams at three leading organisations in the education landscape; Association of Colleges (AoC), Oak National Academy and Skills Builder Partnership.
Methodology
This report is based on a survey undertaken by Teacher Tapp between 2nd and 7th May 2020. The survey asked 6,801 teaching staff about their use of social media, broadcast media, newspapers and podcasts.
The survey was completed by teachers, senior leaders and headteachers in England across state and private schools. There were more than 6500 respondents ranging from 6563 to 6801.
Participants were asked a series of questions about their use of media sources both in their workrelated activities and personal activities. Responses were indicated based on a selection of choices.
