Al works alongside Susan in communications and media and specialises in copywriting for websites, email and social media. He's previously worked in a similar capacity for the Council of Deans of Health, Royal College of Art School of Architecture and in Tourism with Visit Greenwich. He also operated as a freelancer for several years and worked on campaigns and projects for Mind, Global Recycling Day, South East London Chamber of Commerce and Merlin Entertainment. He started his career as a professional musician in theatre and the music business but decided to give up pop for university as a mature student, where he did a degree in Journalism and Contemporary History.