- Date published:
- June 2023
- Organisation:
- NESTA
- Authors:
- Ed Whincup, Shoshana Davidson, Reny Kiryakova, Jordan Whitwell-Mak
- Themes:
- Green, Adult education
This report summarises an online experiment, using BIT’s Predictiv platform, which tests how different interventions affect people’s interest in taking green training courses. We took a sample of 8,000 people – half of them in or recently graduated from education, half of them current employees – and asked them whether they’d be interested in taking a green training course in different scenarios.
The key finding is that providing financial support for green training - whether in the form of a grant, subsidy or a loan - makes green training significantly more attractive to people.